Laura Vanderkam, appearing on BNET, writes about Best Places to Work Lists and why they aren't the best way to go about picking a place to work.
Now, though those points are true and that each of these lists vary by criteria, I would also argue that at least the HR people are making an effort to make their workplace known to candidates outside of their geographic region, which gives them a wider pool of applicants. Yes, it has the benefit of making the company look good and add a Best Places to Work logo to their job board, but these may also advertise companies in regions a job seeker may not have even considered as a possibility, and further research will broaden their horizons.
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