According to the article,
Within minutes, you can find out where he’s from, how to reach him, where he’s worked in the past, and – perhaps most importantly – what his favorite movie is. The more you know about him, the better your ability to sell yourself.
Not so fast. This depends on a few factors.
- The person is online and is accessible. This mean that they keep their blog or their Facebook profile out in the public sphere on their own name. Lots of people don't.
- Even if you think you have the right person, how do you know that you do? Plenty of celebrities have people who name-jack them (would that be Twitter jack?) but I know quite a few people who have misspelled potential colleagues names.
- For librarians, many of us know where the privacy settings are. And we teach others where to find them.
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