This is a link to an article posted on Inside Higher Ed about the benefits of using social media for PhDs. A lot of what the article says can be applied to librarians. I do think that a lot of librarians are blogging, but I don't see very many of us on LinkedIn, so pay attention to what the author has to say about the benefits of LinkedIn.
I would like to add that it is relatively easy to import a badge from LinkedIn and place it on your blog, so that if someone reads your blog and wants to find out more about you, they can find your profile on LinkedIn. Which can also lead to your resume, should they decide to find out if you are a librarian-for-hire.
You can also get a LinkedIn Companion for Firefox (which has gotten mixed reviews on the source page, but I think it can be handy). When I used it and scanned job postings, I could also see if anyone on my LinkedIn network was connected to the company. I would feel more comfortable using my first degree connections if I was looking for info on a prospective company, but you can use this tool to see who you might know, weak or strong-tied to you, at the company.
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