WK4US has been having a discussion about how to use LinkedIn properly for finding work, and one of the members of the list posted this article from the Globe and Mail, Employers sidestep recruiters to tap social media.
The employers are using social media, but they are also exploiting the power of weak ties--finding a job through an acquaintance. They are using the "refer a friend" feature found on many online networking sites. This means that if in your circle of friends, they come across a posting that would be of interest to you and they pass it on, just as the workers in this article are posting job opportunities on their Facebook walls for their friends to read.
Chances are many of your friends have a similar background and skill set (you can read Mouw's articles about social capital for more on this topic), and employers are tapping into this via social networking. It isn't new, though the medium is making it more visible--not everyone would see the posting for employees on the church bulletin board.
The interviewed employers in the article appear to mainly come from the retail sector.
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