Thursday, April 14, 2011

The Google Job Experiment

To get a job at a cool ad agency, Alec Brownstein, a copywriter, bought the Google ads that were associated with the names of the creative directors at the firms he was targeting in New York. Process: when they googled their names, an ad from Alec popped up suggesting that they hire him. Result: he got interviews and two job offers from the campaign.

Though I think this worked, first of all, because it was fresh and cheeky (imitators will probably not reap the same rewards), and because he was applying to an industry where the creative directors would google themselves or at least hear about the buzz, it was successful. I don't know if the experiment could be repeated successfully.

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