Monday, March 3, 2008

Here's my card

Do you need a business card? If you're a freelancer or contractor, yes, definitely. You should have the services that you offer--editing, research, indexing, etc.-- and contact information so the person who receives the card can get in touch with you.

It is very helpful to have a card ready for conferences, since there are draws and networking events. I was once asked to put my book proposal on the back of my business card and place it in a fish bowl, so you never know.

You can make up your own card if you have the following:
  • Stable contact information, including a personal homepage.
  • A specific service that you could sell and proof of your work.
You would use the business card so the person could engage these services.

Try to avoid any slogans or taglines in the card. Personally, I think branding is for cattle or pop, so I would scoff mockingly at any business card with a double-J of readers' advisory.

I would avoid handmade business cards since they look like an arts project and macaroni doesn't fit in a wallet. You could do something like a MOO card if you have some good pictures, but be careful because these could come off looking cutesy and not like a real business card.

Generalist cards are the easiest to make, but also the easiest to discard and if you are looking for a "general" library job, your resume is a better letter of introduction.

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